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Lasvit Miles

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Video Production
Editing & Postproduction
Creative Direction
A cinematic collaboration between 2II.WTF and photographer Marek Micánek for Lasvit’s “Miles” lamp. Presented at Milan Design Week 2024, Designblok, and other international exhibitions, the film captures the emotional connection between light, movement, and human presence. Starring Fraser Roach. Art direction by Jakub Reis.
Hidden Jam: Body, Movements, Lights
A dancer under the Lasvit Miles lamp in a quiet dialogue between motion and light. Shot with precision and atmosphere, the film blends the language of design with the rhythm of movement. Each frame breathes, each shadow plays its own note. What begins as a product reveal turns into a moment of pure captivation.
Light. Motion. Emotion.
The campaign steps away from traditional marketing and enters the space of art. It’s not about showing the product, it’s about feeling it. Featuring Fraser Roach, dancer of the National Theatre, as the human core, the film transforms light into choreography and design into experience. Minimal, cinematic, magnetic.
A Dance Between Form and Glow
The project balances precision and softness in a subtle intersection of craft, atmosphere, and emotion. The result is a visual statement that celebrates the presence of design as movement. Praised by audiences and industry alike, Miles proves that true light doesn’t just illuminate, it moves you.