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Panzer Glass x Jiří Procházka

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Creative Concept
Video Production
Editing & Coloring
A winter cinematic built around raw strength and protection. Created for PanzerGlass and UFC fighter Jiří Procházka, the film connects elemental fire with the endurance of a warrior. Shown in retail stores and gyms, it tells a story of impact, focus, and trust.
Fire as Strength
In this project, fire becomes more than an element. It reflects the heat of movement, the discipline of training, and the endurance of both fighter and product. The film captures intensity through minimalism, contrasting the warmth of flames with the coldness of winter air.
Designed to Protect
The concept merges performance and protection. Each shot highlights how PanzerGlass products stand firm in extreme conditions. Every reflection, spark, and gesture underlines the same message, strength can be both seen and felt.
Built for Impact
The film stands as a visual metaphor for durability and trust. It shows that strength is not only in impact but also in resilience. Every spark, reflection, and motion echoes the PanzerGlass philosophy. Protect what matters. Built in winter, forged by fire, made to endure.